Branded!

How Retailers Engage Consumers with Social Media and Mobility

By: Bernie Brennan, Lori Schafer

Narrated by: Mark Ashby

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.

Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, JC Penney, Pizza Hut, and Best Buy are featured. Branded!:

• Provides a clear review of social media as well as the rapid changes in the development and use of mobility
• Demonstrates why retailers cannot "wait and see" and must move rapidly
• Shows how each company's social media and mobility initiatives are based on the individual personality of the company
• Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2010 SAS Institute Inc (P)2012 Audible, Inc.