Bronx Attitude

By: Rossana Rosado

Narrated by: Virtual Voice

When you’re from the Bronx, people perceive a certain toughness. It is that Bronx attitude that permeates this memoir. A childhood surrounded by family imbued the author with a sense of duty and empowerment that got this daughter of Puerto Rican parents through a journey in uncharted territory like a college application process and so many things that people in her family had not experienced but expected from her. She writes about culture shock in college and lovely moments of identity and purpose, which lead her to a thirty-year career in New York media.

The author describes her challenges and victories as a young reporter covering city hall during the Koch administration to the role of publisher and CEO. Her career mirrored and coincided with the unprecedented growth in New York’s diverse Latino community. From her Bronx childhood to a seat at the table in New York’s iconic boardrooms, the author demonstrates how Latinas lead.

This memoir is a celebration of family, traditions, heritage, and good old hardcore New York City hustle.


“Written with stunning honesty, breathtaking beauty, and New York humor, Bronx Attitude is a book that’s impossible to put down. When you finish reading this mighty memoir, you’ll want to clap for the author, Rossana Rosado, who rose from the protective bosom of a hard-working community of Puerto Rican entrepreneurs and pioneers to become one of the most beloved and powerful women in publishing and government. It is a raw and fearless exploration of how identity is shaped within the quiet, complicated bonds of family, an intimate peek into the life of an ambitious woman who leans on the power of her culture and profound love of the written word to chart a path to live her dreams in an unforgiving city and media industry.

Bronx Attitude will touch readers’ hearts, spark conversations, and linger long after the final page.”
—Sandra Guzmán
Daughters of Latin America: An International Anthology of Writing by Latine Women