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Business Law A$AP

Legal Literacy for Founders Who Can't Afford to Get It Wrong

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Business Law A$AP

By: John Cousins
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Most founders discover the law the expensive way.



A lawsuit that should have been prevented. An acquisition
that nearly collapsed because the IP wasn't properly assigned.
A co-founder dispute that tore apart a company because nobody
had the equity conversation when it was still easy. A term
sheet signed without understanding what participating preferred
stock actually means — until the exit check arrived and the
math didn't work.



Legal problems are almost always cheaper to prevent than
to fix. Business Law A$AP is about prevention.



Part of the bestselling MBA-ASAP series — practical,
no-nonsense business education that respects your time —
Business Law A$AP gives entrepreneurs and business
leaders the legal literacy they need to protect what they
build, negotiate better deals, and make smarter decisions
at every stage of their company's growth.



What You Will Learn




  • How to choose the right business structure — LLC, S-Corp,
    or C-Corp — and when to convert from one to another

  • How cap tables work, how dilution happens, and what
    founders give away when they don't understand term sheets

  • How to draft contracts that actually protect you — and
    the ten rules every founder must know before signing anything

  • How to raise money from investors without giving away
    control of your company

  • How to protect your brand, your code, and your innovations
    through trademarks, patents, copyrights, and trade secrets

  • How to hire, manage, and part ways with employees without
    creating legal liability at every step

  • How to navigate sales tax, equity compensation, the 83(b)
    election, and the tax traps that blindside growing startups

  • What business insurance you actually need — and what
    happens to founders who skip it

  • How bankruptcy law works — and how famous companies have
    used it strategically rather than shamefully

  • How to manage disputes, litigation, arbitration, and
    cease and desist letters without losing the business in
    the process



Built for How Founders Actually Work



Every chapter is tagged with a stage marker —
[S1] Idea, [S2] Launch, [S3] Scale, [S4] Exit — so you
know exactly when each topic becomes urgent. Every chapter
ends with an A$AP Action: two or three concrete steps you
can take this week. Not someday. This week.



The book closes with the Founder's Legal Readiness
Checklist
— a comprehensive stage-by-stage diagnostic
that pulls every action item together into a single reference
document you will return to again and again as your company
grows.



This Is Not a Law Textbook



You will not emerge from this book as a lawyer. You will
emerge as something more useful: a founder who understands
the legal dimension of every decision you make. Who walks
into an attorney's office knowing what questions to ask and
what answers to demand. Who catches problems before they
become crises and builds a company that is as legally sound
as it is commercially ambitious.



Legal literacy is not just defensive. It is
strategic.



Build something worth protecting. Then protect it.



Perfect For




  • First-time and experienced founders at every stage

  • Corporate executives building legal literacy for
    career advancement

  • MBA students and entrepreneurship program participants

  • Anyone who has ever signed a contract without fully
    understanding it

  • Readers of Venture Deals, Zero to One,
    and The Hard Thing About Hard Things

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