Campus, Inc.

A History of Colleges and the Business of Success

By: James Johnson

Narrated by: Bethany Johnston

For centuries, college was a temple — a place of ideas, inquiry, and dusty robes. But somewhere between the monastery and the marketing department, something changed. In Campus, Inc., JJ takes listeners on a sly, engaging journey through the history of higher education. From theology lectures in medieval Europe to stadium-sized campuses with climbing walls and billion-dollar football programs, this is the story of how college became a business — and how success got sold, one loan at a time. This isn’t a takedown. It’s a timeline. A guided tour of tuition spikes, status symbols, dorm room dreams, and the subtle machinery of belonging. With dry wit and sharp clarity, JJ reveals how a sacred institution quietly transformed into a corporate pipeline — and what we’re left holding when the cap and gown come off.

©2025 James Johnson (P)2025 James Johnson