Cascades

How to Create a Movement That Drives Transformational Change

By: Greg Satell

Narrated by: Dave Clark

What does it take to change the world? This book will show you how to harness the power of cascades to create a revolutionary movement!

If you could make a change - any change you wanted - what would it be? Would it be something in your organization or your industry? Maybe something it's in your community or throughout society as a whole?

Creating true change is never easy. Most start-ups don't survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.

In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don't need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.

As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

©2019 Greg Satell (P)2019 McGraw Hill-Ascent Audio

good catch of how matrix seems to work

the author did a good job pointing out the most working rules of bringing about transformative change. so if you can stand his mostly leftie examples and attitudes, you might come out with some good grains of solid knowledge on the other side ))

worth it for the tactics/theory you can glean

This book, written in 2019, did not age well. Cases in point:
- Satell is harshly critical of Black Lives Matter, he needs to check his racism
- Ukraine commentary and anecdotes are already very out dated

The basic tenets laid out in the book are solid, but the vehicle is tedious, repetitive, and droningly montonous. Male, white centric (#MeToo anyone?); though I read this because of mention of it in All The White Friends I Couldn't Keep By Andre Henry.

I mean, it's worth it for the tactics/theory you can glean, but it won't be fun...

Could have been a lot shorter

Pros: great concepts, seem applicable to lots of people, excellent examples.
Cons: goodness gracious, it did NOT need to be this long to accomplish the goal.

The scientific method of networks and tools to influence change

Great book and immediately want to read it again. There were many relatable examples and anecdotes of the method of how change happens against the resistance. Will be taking action considering the steps that Greg lays out in the field of innovation that I work.