Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

By: Tim Brown

Narrated by: Tim Roberts

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.

This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

©2009, 2011 Tim Brown (P)2011 HarperCollinsPublishers

Decent story

This tries to make every problem solvable through design thinking, but the examples he used have often not panned out (many years since the book is written), so it's hard to think that he is correct in all he is saying.

The orator is very clear and easy to understand, but he emphasizes almost every word and that makes you miss what should be emphasized and makes it a bit droning, and he doesn't feel very connected to what's being written. Good orator for a different book.

Insightful but narration was terrible.

Would you be willing to try another one of Tim Roberts’s performances?

No. His performance is robotic and sounds like an imitation of a text-to-speech mechanism. I think perhaps this is intentional? I've listened to Tim Brown and his colleagues speak frequently, and even if the book is read by someone else, why not make an effort to sound human?

A great book

Enjoyed it 🙏 and I think it's time for a second edition, with more recent examples and stories.

Design at the speed of change

An excellent book on design thinking and customer-centric business. While the examples are becoming dated, the content is becoming increasingly important in the face of rapid change

amazing!

very simple to understand and provides insight of how design thinking can be simply applied to every life scenario, providing great problem resolution to problems you never knew you actually had. Complete mind shift!