Coach Prime

Deion Sanders and the Making of Men

By: Jean-Jacques Taylor

Narrated by: Korey Jackson

An exclusive insider account with unprecedented access to Deion Sanders, his staff, and players, who are changing the culture of college football.

""A highly readable portrait of one of the most exciting coaches in college football."" – San Deigo Union-Tribune

""You won't find a more competitive person than Coach Prime. At Jackson State, he wanted to dominate and win.... Nothing has changed but the address. He wants to dominate and win a national championship at Colorado."" (from Coach Prime)

Known for decades as one of the NFL’s most iconic and spectacular playmakers, Deion Sanders remains college football's most intriguing newsmaker. In just three years, he has become the most talked about coach by recruiting elite players to moribund programs and reviving the spirit and pride of forgotten fanbases by winning. Along the way, he’s changing how we think about college sports while rejuvenating whole communities with the national attention that follows him and the fresh commerce a winning culture ignites.

First at Jackson State and now at Colorado, Sanders has displayed a knack for leading miraculous turnarounds of once-storied-but-long-irrelevant programs. Television cameras turn up for national broadcasts, gameday attendance skyrockets, economic impact reaches the tens of millions, and NFL scouts take renewed interest.

Meanwhile, off the field, Sanders displays an uncanny ability to connect with his players. Weekly chat sessions about life and love are the norm. His unyielding commitment to guiding his players to become exceptional men raises the bar on what parents and athletes expect from college coaches.

Now, with access no other reporter has been granted, veteran sports journalist Jean-Jacques Taylor takes readers inside one season with Deion Sanders to show the heart, mind, and culture of America's most innovative football coach and his team of would-be champions.

Awesome listen and well wrote

I truly felt like I was there the whole time. The why JJT wrote the story felt like a movie. This was awesome

The REALNESS!

Solid book that showed the REALNESS of the story and the different dynamics at play.

Inspires excellence

Great book. Whether you ❤️ or hate him, his work ethic and expectations are to be admired!

I BELIEVE!!!

Being a youth football Coach myself...Coach PRIME is a GREAT example of how we, as coaches, should lead these boys & help them grow into fine young men...I BELIEVE Coach...I BELIEVE

What A Great Listen!

Great book with excellent content. I highly recommend this book to anyone who loves leadership and greatness. Kudos to the author and narrator.