Combo Prospecting

The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

By: Tony J. Hughes

Narrated by: Simon Mattacks

Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

• Do deep-dive research into social
• Locate leverage points that matter
• Secure decision-maker meetings
• Earn executive engagement
• Build a knockout, online brand
• Nurture a network that helps you thrive
• Profit from referrals
• Publish insights that set you apart and steer the agenda
• Employ an efficient, lethal library of scripts and templates
• And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

©2018 Tony J. Hughes (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York

Best sales book

Best sales book I've read/listened to. I've read/listened to about a dozen and of course the classic. Very comprehensive.

Amazing, hands down!

I literally listened to this book every morning on my way to work until I finished. I started employing only some of the techniques and already have gotten responses back from CMOs we've been targeting for months.

great book about prospecting

if you are serious about the craft of prospecting - this book is a must read. enjoy!

great book

basically, do whatever it takes, do what others won't, and you will succeed wildly in prospecting.

great info

its a wealth of knowledge although it DOES get a little repetitive. could be shorter by half an hour to an hour