Compound Marketing

How Smart Entrepreneurs Use Asset-Building Marketing Strategies for an Unfair Growth Advantage

By: Dan Norris

Narrated by: Dan Norris

A note from Dan.

I’m now in my 15th year as an entrepreneur, and over those years my ideas around what an entrepreneur is, and how to build a business, have changed a lot. My university lessons in marketing didn’t serve me too well, but even as a business owner for many years, I continued this habit of looking for someone to give me the answer. Seeking permission. It didn’t work, but what did work was spending years piecing together a new way of marketing through trial, error, and some chance encounters with generous people.

Compound Marketing provides a framework for thinking about how to market a solid long term business without short term strategies. It looks at the four most important things that I think entrepreneurs can do if they want to take an approach to marketing that will give them ongoing compounding growth as opposed to quick wins. Compound Marking is the way I have built all of my businesses, some six figures, some seven and some eight, with a far below average spend on marketing and advertising.

Compound Marketing tells the stories of my businesses and many others and provides practical advice for entrepreneurs on using the four key compounding marketing strategies of brand, storytelling, content, and community to build a modern business with an unfair growth advantage.

©2020 Dan Norris (P)2021 Dan Norris

I have listened to this book 6 times

Really honest book that gives actionable information for growing your business. I have read Dan Norris's other books and bought the Audible versions - so I like his voice. I have listened to his books so much I think I can hear him talking to me in my head when I am making marketing decisions. That is a good thing, because this book has helped me (and could help you) avoid costly marketing mistakes. So I would suggest that you buy the book and listen to it right now.