Creative Entrepreneurship

By: Javier Hernández-Acosta

Narrated by: Virtual Voice

The creative economy is a real alternative for economic and social development. Beyond its direct impact, it also represents an innovation engine for the rest of the economy. To achieve this impact, it is necessary to recognize the cultural and creative entrepreneur as a catalyst for that new economy. Creative entrepreneurs are agents of change who combine resources and generate dynamics of cultural and economic value. How can we promote creative entrepreneurship in our countries? The most important thing is to recognize its creative strength and provide tools and support for its economic and cultural sustainability.This publication supports this process by presenting a model with the different levels of action of creative entrepreneurship. It starts with a business model such as the logic of the venture, cultural and creative management anchored in marketing, finance, innovation and organizational design, actions to strengthen the creative ecosystem through audience development and collaboration, and cultural citizenship as a way of understanding the ethical artistic, social and local development dimensions of projects. With these tools, we hope that creative entrepreneurs will enhance their role as agents of change in the economy and in society.