Creative Secrets: Getting Results from Your Copywriter

By: Dave Dumanis

Narrated by: Virtual Voice

Most of the ebooks in this series are for copywriters, or those who, for whatever reason, are put in the position of having to write copy.

But this ebook is different. It’s for the person who wants to get the best possible work from a writer: clients, account executives, account planners, creative directors.

Writers like to give you their best possible work. They’re proud of it. In this book, I'll show you how to demand, and get, groundbreaking work from your copywriter--work that doesn’t sound like "advertising," but like true person-to-person communication, with all the wit, warmth, empathy, and effectiveness that implies.

For more, buy your copy of this tiny but mighty ebook now. It's part of the Creative Secrets series, written with a lifetime of ad world experience—and zero AI.