Cultural Engagement Handbook

A Step-by-Step Approach

By: Rod Baxter

Narrated by: Virtual Voice

This is a guide to cultural engagement, designed for leaders and managers of all levels in every industry. The cultural engagement handbook combines elements of culture strategy, culture models, culture assessment, culture planning, and initiatives to transform the culture to an engaged and high-performing one.

This handbook provides guidance through a simple seven-step approach called SUCCESS: Step One – Set the Culture Strategy; Step Two – Understand the Current Culture; Step Three – Consider the Culture Gaps; Step Four – Create the Culture Plan; Step Five – Execute the Culture Plan; Step Six – Sustain Cultural Engagement; Step Seven – Salute Cultural Engagement. Employing this seven-step approach results in successful development and execution of a culture strategy, culminating in an engaged, high-performing culture.

With the purchase of this workbook, you are eligible to receive a complementary MS Excel® file, which contains the templates referenced in these chapters.

Rod Baxter, principal of Value Generation Partners, is author of Operational Excellence Handbook and the SUCCESS Series of handbooks. In his career, he has led operational excellence, transformation, and value generation journeys with small to Fortune 500 global companies – representing service, health care, manufacturing, and higher education. Through these experiences, he traveled the globe, facilitating improvement initiatives with colleagues and teams in Europe, Asia, Middle East, and the Americas. As a Value Generation Partner, Rod is a workshop facilitator and content specialist.