Deliver Great Products That Customers Love

The Guide to Product Management for Innovators, Leaders, and Entrepreneurs

By: Valerio Zanini

Narrated by: Virtual Voice

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the right solution, build a great product, and deliver an awesome customer experience. Product managers and entrepreneurs face the continuous challenge of creating new solutions and deliver value to their customers. Too often companies of all sizes jump into building something without proper validation of the ideas. Many more struggle with the dynamics of building a new product or service, gaining market traction, making their early customers happy, all while building for scalability and reliability with limited resources. This book is designed for product managers, innovators, and entrepreneurs that need a guide to product management, that want to learn a variety of techniques to create products, and that seek continuous opportunities for learning and improving. The author shares stories from the trenches – lessons learned developing products and coaching companies large and small. The vivid case studies and examples provide practical insights into how different companies and leaders have implemented various techniques, and the challenges and difficult choices they faced. This is a book every product manager should have on their shelf.

Endorsements

The Product Owner knows how to discover what is needed and innovate in design. They know that design not only can increase value, but also can significantly reduce cost when done properly, expanding market share and profitability. And they deliver to the customer a continuously enhanced user experience like Tesla does by updating its cars over the internet every couple of weeks. This book teaches how to be an effective Product Owner through the five dimensions of Product Management – Discover, Design, Develop, Deploy, Deliver.

Our Product Owner needed to be incented to innovate, and Scrum provides the tooling. But what should Product Owners do to generate twice the value at half the cost while increasing revenue and profitability? This requires some creative thought and Valerio’s book on how to turn Product Managers into innovators, leaders, and entrepreneurs is a key resource.

The new Product Manager in Valerio’s book is an innovator, leader, and entrepreneur.

Valerio Zanini has produced the best book I have seen to show how a Product Manager can be a true Product Owner in the sense of the Chief Engineers at Toyota. 95% of the revenue and profitability of an organization is in their hands. Reading, studying, and implementing this book can give you a significant competitive advantage in the marketplace.

Jeff Sutherland, Ph.D.
Founder and Chairman, Scrum Inc.
Signatory of the Agile Manifesto and Co-Creator of Scrum and Scrum@Scale