Dental Marketing Motto

The Secret Recipe To Grow Referrals

By: Joseph Preston, Phillip Guye

Narrated by: Virtual Voice

The new book Dental Marketing Motto: The Secret Recipe To Grow Referrals reveals the easiest Patient Getting System that: - transforms you into THE recognized trusted dental authority and expert in your market - increases case acceptance and grows referrals - and generates positive publicity to build your local celebrity status. Let's face it...Someone who enjoys a fine meal at a restaurant will happily tell everyone about it, but a successful trip to the dentist isn't highly likely to become a topic of conversation. It doesn't matter how pain free the procedure, how professional the doctor or how beautifully decorated the office, it just is not that likely to be talked about outside of close family and best of friends. That isn't to say that referrals don't happen; they happen all the time. Let us put it this way. If you don't own a $5 million practice, you could be busier. You could have more patients. They are out there. When someone is looking for a new dentist, they may well ask their friends and family for a recommendation. Referrals are just harder to come by. Which makes it all the more important that your practice is primed to encourage referrals at every possible opportunity. You may not think it to be so but it IS possible to influence and persuade people to the point where they feel encouraged or even obliged to tell other people about your practice. And in marketing terms, referrals are the golden ticket. The "endorsed introduction" is the number one marketing tactic...ever. Period. The end. “I love passion and there is no one more passionate about what they do than Joe Preston and Phil Guye. And they are just dedicated to my success. And for me, not only do I want them to be successful but I want my friends to experience what Joe and Phil have done for me. It’s not even been a blimp on my radar screen. And the results have been phenomenal.” - Dr. Jason Stoner, DDS, MS “Joe Preston and Phil Guye are the consummate professionals. They have really used their expertise in the areas of marketing and media training and media coaching to help me convey my message in the strongest way possible to my patients. I’m glad that we did because it really helps me to this day.” - Dr. David Scharf, DMD “Joe and Phil and their team were very easy to work with and made writing a book for my practice very easy. Their services have helped to separate my business from our competitors. I highly recommend Joe Preston and Phil Guye and their firm DoctorBookPublishing.com.” - Dr. Mark F. Hardison, DDS “First thing I want to say about Joe and Phil is that they are very - I want to use the word as a doctor would say patient-centered. But they are very client-centered. Joe and Phil frame and position you and they do the framing of the marketing before the patient even arrives in your office.” - Dr. Coury Staadecker, DDS “Joe Preston and Phil Guye really have an interesting perspective. They see things the way the patient sees it. That’s just an incredible insight into our patients’ mind and how is it that we’re going to target that patient. What’s going to make that patient come to us when they don’t even know us. We’re on the right track with Joe and Phil and their company.” - Dr. Ed De Endrade, DDS “Anyone in the healthcare industry with a DDS, MD or an MBA after their name needs to read their books. Joe Preston and Phil Guye have created one of the most innovative referral and patient getting systems ever developed.” - Dr. Steve Vasilev, MD, MBA “If you only read one book about marketing your medical practice this year, this is the one. Phil Guye and Joe Preston are authorities on how to influence and persuade prospects and convert them into patients.” - Dr. Kim Millman, MD, PhD