Deploy Empathy

A Practical Guide to Interviewing Customers

By: Michele Hansen

Narrated by: Michele Hansen

Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes.

Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks.

By the end of this book, you’ll be able to interview customers and potential customers with confidence.

©2021 Dotsquare LLC (P)2022 Dotsquare LLC

Definitely a book for your toolkit!

Definitely a book for your toolkit, if you take your users and customers seriously. Fits nice in the virtual shelf next to The Mom Test. Love the interview scripts and the live example on using it.

Fills the Customer Interviewing Info Gap

This book is a fantastic addition to the customer interviewing line-up of resources—a logical next step after reading The Mom Test. I love that Michele narrates the text herself in a realistic human voice and tone (versus the Audible norm).

Good book but bad format

This is mostly a useful and practical book, but not a particularly useful or practical audio book. It should really have an accompanying PDF with the scripts and templates. Instead the author sells these on her website for an additional $19 which seems like a waste when I could have bought the Kindle or physical book and had them to begin with.