EDDIE JORDAN: FULL THROTTLE

Lessons from a Life of Motorsport, Money and Mischief

By: Keith O'Loughlin

Narrated by: Keith O'Loughlin

'A testament to the success of Eddie's life' DAMON HILL

Full Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.

A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.

At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.
Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.

All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.©2025 Keith O'Loughlin

Great stories!

Through Mr O’Loughlin’s storytelling, you really get a sense of the kind of man Eddie was. You almost feel like you know Eddie. Very entertaining and informative. Each chapter can be read (or listened to) independently of the whole book. Great to listen to in the car!