Emails & E-Newsletters That Get Opens

The Complete Nonprofit Guide to Email Marketing, Strategy & Messaging Plus 54 Email Ideas!

By: Rob Ainbinder, Nikki Corbett

Narrated by: Virtual Voice

Email marketing through e-newsletters is one vital way to stay connected with your donors. You want the giving relationship to continue well beyond that first donation. It’s likely that your nonprofit will have ongoing needs, and your mission can have different focuses from time to time. That’s why building relationships and making connections are an essential part of the email process.

With Emails and E-Newsletters That Get Opens, you’ll know how to...

• Send your emails at the right frequency and time
• Connect with subscribers through email strategy
• Segment your email list for personalized reach
• Capitalize on subscriber acquisition strategies
• Promote your e-newsletter to the right audience

PLUS, get 54 great e-newsletter ideas & a pre-flight email checklist!

Praise for Emails and E-Newsletters That Get Opens

“The next installment of the Nonprofit Marketing Series about Emails and E-Newsletters is incredibly helpful for anyone working in marketing, but especially for those in the nonprofit setting. With statistics to see how your organization compares, specific strategies, and big-picture planning tips, this quick read has helpful ideas for anyone from the beginner to the experienced. I will be putting many of these suggestions into use right away!”
–Rebecca Willie, Executive Director, Music for a Great Space

“Email Marketing is exactly what nonprofits need to increase volunteerism and, more importantly, donations. Rob and Nikki provide a clear and concise roadmap to success that any nonprofit marketer should follow.”
–Hank Hoffmeier, Speaker, Author, and Sr Manager at iContact