Endless Customers

A Proven System to Build Trust, Drive Sales, and Become the Market Leader

By: The Team at IMPACT, Marcus Sheridan

Narrated by: Marcus Sheridan

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

An evolution of Marcus Sheridan's first book, They Ask, You Answer, the Endless Customers model has been enriched by years of practical application, hundreds of case studies, and recognizing the monumental impact AI is having on business and the buyer's journey. In this book, listeners will learn about:

• Becoming the most trusted and known brand in their market, leading to more consistent lead flow and sustainable business growth.
• Creating a culture of sales and marketing that is built to last.
• Promoting organizational change by investing in the right people in the right seats so as to evolve to a NEW way of effective sales, marketing, and brand growth.

©2025 John Wiley & Sons, Inc. (P)2025 Ascent Audio

A timely and meaningful update for businesses desiring to serve their customers in age of AI

Our company adopted They Ask, You Answer framework a few years ago. This was a major contributor to rapid growth. We are now going all-in on EC as we seek to serve our industry and customers remarkably and continue to scale our business.

Thank you Marcus for being always being on the "tip of the spear"

JB

It’s almost an entire marketing and sales strategy for those who are leaning towards a more expert-way, non-pushy selling.

Almost nothing, except that this book could definitely benefit from more examples and case studies.

Updated book with a ton of great info!

I listened to the 2nd edition of They Ask You Answer not long ago. This book expands on the previous by adding more helpful info such as how to use AI as a tool. This book is in my top recommendations to other business owners. Marcus’ books have inspired me to build a small studio (tiny 4x4 space, but hey it’s a start) to begin making videos to build my company. I can’t wait to begin using video to help implement Endless Customers!

Hyper up to date, missing a little business context

One of the more useful modern-day marketing books. What I like most about it is that it feels very current. It incorporates the latest social media trends as well as AI. Many other marketing books, sadly, are stuck in the past, and because technology changes so quickly, so do marketing techniques. this book nails that. I would say the only downside to this book is that the more specific it gets, the more tedious it becomes. There are entire sections dedicated to what a "videographer" is (and by the way, I think a "video producer" would be a more accurate description of the role they are describing in the book). And things like how to build a website or how not to use in virtual AI host. While I respect the attempt at being thorough, unfortunately, it reads more as padding to pretty simple ideas. I think if anyone is interested in bringing on a video producer to their team, there are plenty of other books and tutorials of what that means and how that works that are better covered than in this general marketing book. My only other big criticism, and this applies to other marketing gurus like Gary Vaynerchuk, is that the author and their team make it seem like you should be doing literally nothing else in your business except for the strategies in this book. They make an excellent point that marketing and media creation is essential part of any modern day business. However, what they fail to put into context is how do you balance these kinds of effort with other more traditional aspects of your business, such as product development, research and development, distribution, resource management, etc. Again, if you took the advice of this book and someone like Gary V., literally, you would be doing nothing else in your business except for these marketing efforts. But let's be real, that's not realistic. And the most troubling part about it is that these authors do not even make an attempt to discuss the ways of finding how to balance these kinds of marketing and media creation efforts with more foundational things of your business, like the actual product or service. I'm not saying this book needs to cover how to manage and develop products and services. All I'm saying is it's a shame that they don't raise the discussion about how much of your company's time and resources should be applied to methods in this book, as opposed to those other departments. All that aside, I really respect the freshness of the advice in this book. It does a good job of balancing the high level strategy with the detailed tactics of how to execute it. And it has a lot more meat in it than 90% of other marketing books. Definitely worth the listen.

Speaking of listening, I'm sure it's often tempting for authors to narrate their own books, but sadly Marcus's voice is just a little high pitched and perhaps not as listenable as other professional audio book authors. Just have to be honest. Appreciate his enthusiasm though!

Marcus Delivers....Again!

Wow, great book on learning how to make AI work in your business. I'm on this, That's all I can say.