Everyday Bias

Identifying and Navigating Unconscious Judgments in Our Daily Lives

By: Howard J. Ross, Jake Ross, john a. powell

To be human is to be biased, especially with today's technologies and politics reinforcing our unconscious reactions.

Most people do not see themselves as biased towards people different from themselves, yet disparities and dangerous prejudices still run rampant. Why is that? And is there anything we can do about it?

Building on the transformational lessons of the bestselling Everyday Bias, Howard J. Ross and Jake Ross reveal how bias is built into our increasingly digital lives and how we must fight against the epidemic of isolation and loneliness tearing apart our sense of connection and belonging.

New chapters explore structures of power that create micro-inequities and micro-advantages, the digital attention economy's promotion of isolation and destruction of trust through misinformation, and the embedded prejudices being promoted by artificial intelligence.

Learning to see bias and disengage from it, Howard and Jake show us how to break destructive cognitive patterns to create healthier, more conscious relationships and organizations, both in our personal and professional lives.

©2026 Howard J. Ross, Jake Ross (P)2026 Bloomsbury Publishing Plc

Critic reviews

Both thoughtfully situated in its philosophical context while also making effective use of up-to-date scientific research, Everyday Bias is critically valuable in the era where AI technologies are becoming pervasive. This book will be valuable both to users and developers of AI technologies who want to better understand how these systems risk perpetuating the bias that is already ubiquitous in the world. (Benjamin Roome, Artificial Intelligence Ethicist and Founder of Ethical Resolve)