Fall in Love with the Problem, Not the Solution

A Handbook for Entrepreneurs

By: Uri Levine

Narrated by: Perry Daniels

Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.

And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies.

Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: firing and hiring; disrupting "broken" markets; raising funding; understanding your users; reaching product market fit; making scale-up decisions; going global; and deciding when to sell.

Fall in Love with the Problem, Not the Solution empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

©2023 Uri Levine (P)2023 Ascent Audio

Interesting

Working at a startup, I’m starting to get a sense of some of the things our ceo must be dealing with day to day.

Inspiration to Pull the Trigger

This book was a great reality check for me, as I have an idea for an app, but I am not a tech person and had no idea where to get started. The reality check that I got at the beginning of this book regarding how much time it would take and how much I would have to work for capital got me terrified and so I put the audio down for about 6 months and called it quits on my dream of creating an app. it just seemed too hard. Later, I decided to revisit it and continue where I left off. Listening to it all the way through helped me to realize that I AM capable of doing this. Today is the first day of the rest of my life and if others can do it, so can I! Through reading this book I was given the tools and the inspiration to go for it. I quit my job and am going to go for it dull time. Wish me luck!

A must read for any entrepreneur out there !!!

I had a pleasure hearing Uri speaks about the waze unconventional journey years ago. which left me inspired as an entrepreneur to go a concurred my dream company. Having Uri spell out in his book every step of the way in such simple and logical way make it so beneficial and more encouraging. this book is a must read for any entrepreneur. Even for more than experienced one.
It will literally fill your blind spots about the start up journey. I give it a 10 stars 🙏🏻

An MBA for every entrepreneur

Uri explains every step that an entrepreneur will go tru in their journey as a CEO. Highly recommend to understand the fascinating world of startups.

Great guide for founders

This book is one of the most detailed and insightful start up books I’ve read