Feed the Dream

A Caterer’s Guide to Purpose, Profit, and People

By: Aaron Young

Narrated by: Aaron Young

Feed the Dream: A Caterer’s Guide to Purpose, Profit, and People invites you behind the scenes of a growing food business—from its humble beginnings to becoming a brand clients crave.

With humor, honesty, and hard-earned wisdom, Aaron Young shares the real journey of building ChefauChef LLC: the long hours, the big mistakes, the unexpected wins, and the lessons learned at every table served.

Whether you're a new client curious about what makes ChefauChef different, or an aspiring foodpreneur chasing your own culinary dreams, this book is packed with insights to inspire and guide you:

• Finding your ikigai—your reason for getting up each morning
• Building a brand grounded in values, not just transactions
• Balancing profit with purpose (yes, it’s okay to make money!)
• Creating systems and processes that support growth
• Leading with fun, accountability, and hospitality
• Feeding your team, your clients, and your community with love

From catering weddings and nonprofit galas to serving sorority houses and corporate events, Aaron has learned one powerful truth: Everyone loves to eat. And everyone deserves to be treated with respect and love.

Filled with stories, strategies, and encouragement, Feed the Dream is more than a business book—it’s a reminder that the best meals, and the best businesses, are built with faith, heart, and a lot of fun along the way.

©2025 Aaron Young (P)2025 Aaron Young

serve love first

love how simple and to the point chef keeps his message. learning about the concept of ikigai is awesome and can't wait to share that with others. love that his wife ant business coach read their parts. I'm going to need to buy the hard copy for the recipes.

We loved hearing Aaron’s passion of how he blends Faith, Family and Food into the main purpose of his life and business.

My wife Jacki and I have had the pleasure of personally knowing Aaron and his family over the past several years and have seen him grow his business and continue to have a significant impact to all those around him. The book is a very clear indicator of Aaron’s heart to help others succeed by not only what he does through his business, but by giving insight to the key elements that he has learned and acquired to build his success. It is a very quick read with practical business principles that can be used in any business no matter
What the industry, size of business, how long the business has been around. Great job Aaron, we are so proud of you and this accomplishment.

Inspiration for all

Encouraging and honest look at having a dream, pursuing the dream, and sharing the dream! Great book for all ages!