Finance for Founders

The Journey to Unlocking Your Company’s Wealth

By: Rob Ripp

Narrated by: Rob Ripp

You’ve built a real business—$2 million to $10 million in revenue is no small feat—but the financial side still feels like a black box. This story-driven guide shows you how one founder rewired their financial operations to unlock growth, profit, and peace of mind. When you're done listening, you’ll know what great finance looks like—and how to make it work for you.

©2025 Rob Ripp (P)2025 Rob Ripp

Critic reviews

“Rob Ripp, in Finance for Founders, demystifies financial management for founders and shows us how to turn a small business into a wealth generation machine. Read it. Twice.” - Greg Alexander, Founder, Collective 54, Capital 54, Former Co-Founder & CEO, Sales Benchmark Index (sold to Alaris Royalty Corp.)

“I have been CFO of 3 public companies and have backed dozens of founders. I have worked with my friend Rob Ripp’s firm Fintelligent as the Outsourced CFO for my own private family company for many years. This is a useful—and fun—financial guide for founders. I sure wish all of my founders had fully followed it!” - Tim Yates, Retired CEO & CFO, Monster.com (sold to Randstad), CFO, Symbol Technologies, CFO, Bankers Trust Company

“Too many founders overlook the financial side of their business until it’s too late. Finance for Founders changes that by giving entrepreneurs the tools and knowledge they need to manage their financial function like a pro. Rob’s insights are practical, easy to implement, and designed to help companies grow with confidence.” -Chris DeMayo, Chief Operating Officer and Practice Leader, Technology and Emerging Growth Services, Withum