Genius

How to Thrive at the Edge of Chaos

By: Bruce Whitfield

Narrated by: Bruce Whitfield

'South Africa and its fraught political economy provide a fascinating case study into how it takes a particular brand of genius to thrive in a difficult domestic environment and to take the ideas and the businesses that deliver them from local to global. Genius tells the stories of some of the extraordinary individuals, companies and industries whose ideas, products and raw materials solve problems and add value across the globe.

Greatness comes from acting on purpose, and there is a generation of South Africans solving problems for the future. Learn how Pratley beat Armstrong to the moon, how a former Eskom quantity surveyor capitalised on Britain’s obsession with meerkats to create the UK’s most visible price comparison website, how to take a Mediterranean-style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across the US.

Proudly South African

Bruce did a great job here both in the content and read! Great that this books goes into the political landscape and the private sector of South Africa. Inspirational stories of entrepreneurs big and small. Typical optimism and wit of South Africans rising above! Well done Bruce!

Great read

Really loved the language & the content is highly informative. Compelling arguments & great to hear a narration by the author

Entertaining, informative and inspirational

Bruce really engages the reader/ listener with a book that informs, entertains and inspires by brilliantly unpacking the numerous (in scope and breadth) achievements of so many South Africans and SA companies.
Reminds us all about how success is both idea and effort!
It also gives investors (in the JSE) great insight into activities and global forays of South African companies.
Also gives a stark reminder of the need for government to create enabling environment.
Highly, highly, highly recommend!

Great read

Excellent story of the successes coming out of South Africa. The innovation, the perseverance and the hidden secrets that are an inspiration. Highly recommended, Nandos is my favorite export!