Go Mobile

Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

By: Jeanne Hopkins, Jamie Turner

Narrated by: Christine Marshall

Set-up, run, and measure successful mobile media marketing campaigns.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more.

Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Listeners will learn how to:

• Use location-based marketing to get new customers and keep existing ones
• Integrate social media with your mobile media campaign
• Use mobile E-commerce to improve brand loyalty
• Measure the ROI of a mobile media campaign
• Develop mobile media business models you can use to grow revenues

With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2012 Jeanne Hopkins and Jamie Turner (P)2012 Audible, Inc.