Good Is the New Cool: Guide to Personal Purpose

Designing a Meaningful and Prosperous Career

By: Afdhel Aziz, Bobby Jones

Narrated by: E. Kojo Andrews

How to Supercharge Your Career with Purpose and Impact

At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention. This book explores the groundbreaking GPS to Purpose framework for finding Personal Purpose, helping listeners pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.

With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:

● Explaining what Personal Purpose is in a clear and accessible way

● Unpacking the many mental, physical, and financial benefits of finding Purpose

● How to unleash your inner "Intrapreneur" at work

● How to write an inspiring Living Vision for your life—and your work

©2025 Good is the New Cool, Inc. (P)2025 Ascent Audio