Guerrilla Marketing

Fourth Edition

By: Jay Conrad Levinson

Narrated by: Bob Loza

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.

In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the 21st century.

©1998 Jay Conrad Levinson (P)2009 Audible, Inc.

Critic reviews

"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." ( The Los Angeles Times)

Great Book

If you want Master SEO
You to go throughout this Great book First, Marketing Always Hungary and Every Information in this Book
Feed it feed very well, I strongly advice you to LIsten to it, and keep as reference.

Outstanding read!

some chapters are very slow and se material is very basic, but overall a very good treasure of knowlege nuggets that are very relevant to many businesses

It's okay

Would you say that listening to this book was time well-spent? Why or why not?

It was time well spent mostly because i could multitask as i listened. the book contains alot of valuable information. however, i found it to be needlessly long, repetitive, and not very well organized

Would you ever listen to anything by Jay Conrad Levinson again?

Unlikely

How could the performance have been better?

More conciseness would have been beneficial

Was Guerilla Marketing worth the listening time?

mostly, yes. i didn't enjoy the book as much as i'd have hoped but i don't regret listening to it.

Technology has changed

When this book was written in 2009 technology was much different than it is in 2025. There’s so much useful information in this book, given the date it was written. I would love to see an updated version of this come out.

Awesome book!!!

I am very impressed. Listened to it almost three times and every time I learn something new!! I love it