Heroes Work Here

An Extraordinary Story of Courage, Resilience and Hope from the Frontlines of COVID-19

By: Lucinda M. Baier

Narrated by: Joanna Gaskell, Kristina Lao, TJ Oberholzer

Discover how the nation’s largest senior living operator answered the call posed by the greatest public health crisis in 100 years with courage and resilience.

CEO Cindy Baier shares a mesmerizing, behind-the-scenes look at how Brookdale Senior Living navigated the COVID-19 pandemic as she stood at the helm of a company with $3.5 billion of revenue in 2020. Woven together with her own personal accounts, Cindy highlights the broad symphony of voices and diverse cast of players who proved pivotal in helping save lives during the most challenging crisis the senior living industry has ever faced. The audiobook is chock-full of heartfelt sentiment and granular insights that serve to redefine corporate leadership as the world enters a new normal. Heroes Work Here is the new gold standard for crisis management, a perfect primer for leaders wanting to stay one step ahead of any crisis, and a keen reminder of the wonders that result from a culture of caring.

©2022 Brookdale Senior Living Inc. (P)2022 Brookdale Senior Living Inc.

Beautifully Written, Great Narrators, Amazing Story!

Brookdale’s heroes are spotlighted in this amazing accounting of stories of the legacy of compassion, service, and innovation of associates of the nation’s largest assisted living and memory care provider. I love Cindy’s candor and her ability to teach how Brookdale’s associates, clients and residents not only survived but thrived during the hardest months of the pandemic because of the leadership shown by those who are featured in this beautifully written account. I am so proud to call myself a Brookdale employee because I am part of a company that cares deeply, passionately and courageously. Any leader in any industry can learn from the creative and brave way our team came together and continues to enrich the lives of those we serve with compassion, respect, excellence and integrity.