Hidden Profit

Take Control of Your Finances, Stop Leaving Money on the Table, and Create Abundance in Your Business

By: Jamie Trull, Amy Porterfield - introduction

Narrated by: Jamie Trull, Amy Porterfield

Are you working tirelessly to grow your business, only to feel like your profits just don’t match the effort you’re putting in? From profit strategist and CPA Jamie Trull comes a powerful method for finding the money already hiding in your business, so you can enjoy financial freedom once and for all.

Many business owners believe that if their company isn’t making enough money, they need to double down on sales and hustle even harder. And while that may be true for a handful of businesses, profit strategist, CPA, and financial literacy expert Jamie Trull knows that the key to financial success isn’t putting in more hours—it’s mastering your finances.

In this practical, accessible guide to business finance, Trull helps you calm the chaos of bookkeeping, taxes, and credit card bills, and create an easy-to-implement financial strategy—so you can not only stay in business, but thrive in business. She outlines the seven profit levers in every company—pricing, product mix, average transaction value, and more—and shows you how to pull each lever to become more profitable. The secret to these levers? Understanding your numbers. Trull shows you how to distill complex financial data into simple, actionable insights that make it easier to make informed decisions for your business quickly and confidently. Lastly, Trull shows you how to make a plan for your newly uncovered profit, so you can fearlessly scale your business and set yourself up for financial freedom.

Too many business owners work themselves into the ground for too little return. By understanding your numbers and maximizing the profit levers, you can finally break free from the hustle, make more money, and enjoy more freedom than you ever imagined.

A must read for small business owners to know how to navigate accounting levers!

Wondering where to start when learning about profit in your small business? Start here! Jamie’s pace and accuracy in educating small business owners is perfect. If numbers aren’t your thing but you want to become educated enough to know your business than this is the audio book for YOU!

A must read for small business owners

Hidden Profit feels like sitting down with a friend who actually understands business and money stress. Jamie Trull makes finances simple, practical, and even fun — mixing humor, stories, and advice you can actually use. It’s the kind of book you’ll replay whenever you need a boost of clarity, confidence, or motivation to get your business back on track.

A must read for Small Business Owners!

This book is a must read for small business owners looking to build a solid financial foundation that helps them to create a life the love and a business that serves the world. Jamie is an engaging storyteller and helps you believe that you CAN master your business finances.

Practical Strategies That Uncover Profit

I listened to the Hidden Profit audiobook, and I am so glad I did! I took accounting classes in college, but Jamie Trull explains things in a way that’s so much clearer and easier to follow than any of my professors ever did. Her voice and tone make the financial side of business actually enjoyable to learn about. The “financial control room” concept especially stood out—it helped me picture exactly what I can adjust in my business to boost profit. If you’re a business owner who wants to discover how you can increase your bottom line, this audiobook is a must-listen!

A Game-Changer for Small Business Owners Who Want to Finally Understand Their Numbers

I’ve followed Jamie Trull’s work for a while, and Hidden Profit is exactly what I hoped it would be clear, encouraging, and full of “aha” moments. Jamie has a real gift for breaking down financial concepts in a way that’s approachable and empowering instead of overwhelming.

If you’ve ever felt lost in your business finances or unsure where all your money is going, this book will help you see your numbers in a whole new light. It’s not just about cutting costs or boosting sales it’s about uncovering the hidden profit that’s already within your business and using it to build stability, confidence, and freedom.

What I especially love is how actionable it is. Jamie walks you through the exact steps to take, with plenty of relatable examples and worksheets that make it easy to apply to your own situation. You’ll finish the book not only with insights but with a clear plan.

This is a must-read for small business owners, entrepreneurs, and even creatives who’ve been avoiding the “money stuff.” Jamie makes it feel doable and even fun.