How to Be Profitable and Moral

A Rational Egoist Approach to Business

By: Jaana Woiceshyn

Narrated by: Sean Saulsbury

A basic dilemma confronting today’s manager is how to be both profitable and moral. Making profits through immoral means - such as deceiving investors or customers - is unsustainable. Likewise, remaining moral while losing money will cause a business to fail.

According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to business people who want to maximize profits ethically. Through logical argument and various examples, this audiobook shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

©2012, 2013 Hamilton Books (P)2020 Jaana Woiceshyn