How to Transform Your Press Release into a Must-Read Narrative

Get Your Message Out

By: Chet Dembeck

Narrated by: Virtual Voice

When I was a business reporter and editor, I kept meticulous files. So, one day I decided to gather all of the stories I had written, which had initially been inspired by a press release. After I had gathered them on my desk, I carefully went through the pile and found after some examination, that they all had 6 essential building blocks that separated them for the rest. Whenever I removed one of the 6 building blocks, the press release lost its power. I will now reveal and expound on each of the 6 qualities at length, and in great detail, so your profit or nonprofit organization can benefit from my years of experience in the world of publishing — and get your Press Release read, instead of recycled! First Building Block The first building block of press releases I decided to read and eventually write a story about was that they were all written like a narrative article, rather than a stock, boring press release. Let me give you a made-up example: Instead of the usual press release opening with, “Local nonprofit Sailing for All is proud to announce its new program that enables the physically and mentally challenged to learn all about sailing,” the eye-catching press release, instead, began something like this: Wanda Wilcox had never been near a 60-foot sailboat in her life, yet today the 14-year-old mentally challenged girl and some of her physically-challenged teammates will take turns standing behind its helm and help steer the sloop out of the San Diego Harbor. Read on for the rest of these essential building blocks!