How to Use Substack

A Complete Guide From Setup to Getting Paid

By: Evan Hale

Narrated by: Virtual Voice

In 2024, Substack hosted over 20 million users and 2 million paid subscriptions. The top creators on the platform are pulling in millions, and new creators earning tens or even hundreds of thousands of dollars annually from their writing—whether that’s in niche areas like cooking, politics, business, or personal stories.

If you’re ready to build your own successful Substack and start monetizing your writing, this book will show you exactly how. It contains the step-by-step strategies that helped me transform from a hobbyist writer with no clear direction into a confident Substack creator with a profitable, thriving newsletter.

Inside, I’ll guide you through the same proven methods that top-earning creators use to grow their audiences, build relationships, and turn their content into a steady stream of income. Whether you're just getting started or are looking to refine your strategy, this book offers actionable, results-driven advice that’s clear and easy to implement.

Why listen to me?
While I’m not one of the biggest names on Substack, I’m proud to say that I’ve built a following that brings in consistent revenue and allows me to do more of what I love every day. More importantly, I’m passionate about sharing what I’ve learned with you. My goal is for you to surpass me, hit your goals, and build a Substack empire that allows you to make a true impact in your field.

This book has everything you need to get started, and everything you need to master and scale the reach of your writing:

• How to earn with Substack (and the easiest and quicket way to make it happen)
• Proven monetization strategies to build your revenue stream
• A framework to attract paying subscribers, especially new readers
• The biggest questions to ask yourself before launching your newsletter
• Key mistakes Substack creators make—and how to avoid them
• A growth playbook for gaining new subscribers effortlessly
• Email templates and growth checklists

This book gives you the guidance to succeed, with insights and advice you can use even if you’re hitting publish on Substack for the first time. If you're ready to turn your passion into a profitable, independent venture—this book is your map. Dive into its strategies, implement its insights, and watch your creative work leave a meaningful mark on the world.