It's Not Luck

Marketing, Production, and the Theory of Constraints

By: Eliyahu M. Goldratt

Narrated by: Rick Adamson

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

A gem by The Guru Mr. Goldratt...

Love this book... a must listen/read and repeat read for everyone... don't forget The Goal where Alex Rogo turns around a loss making plant into a star with each step of improvement explained by Mr. Goldratt... True masterpieces on continuous improvement...

In depth

I like the detail the author walks through for each scenario both in business and home life.

important book

Delves more into the thinking processes needed to successfully implement change in any segment of life.

Great content and great listening experience

The book is very worth listening. Like other Goldratt's business novels (e.g. The Goal and Critical Chain) the listening experience is so good that it is hard to interrupt listening.
Different from his other novels (which focus more on his findings in applied contexts), this book focuses on his the thinking process and how to apply it in different contexts, such as enterprise management and personal life conflicts.

Another Excellent Masterpiece by Mr. Goldratt

Would you recommend this audiobook to a friend? If so, why?

Yes,

What other book might you compare It's Not Luck to and why?

Other books of the author

What about Rick Adamson’s performance did you like?

His Intonation was amazing

Was there a moment in the book that particularly moved you?

Logical Thinking and Reality Tree