Leadership Is Worthless...But Leading Is Priceless

What I Learned from 9/11, the NFL, and Ukraine

By: Thom Mayer MD

Narrated by: William Sarris

Practical leadership for difficult times, from a crisis management expert who has led response teams through the 9/11 Pentagon attack, NFL on-field medical emergencies, and the war in Ukraine.

Dr. Thom Mayer knows first-hand that true leadership stems from our actions, not our positions, especially in times of crisis.

Drawing on his experiences heading the 9/11 Pentagon rescue efforts, dealing with on-field emergencies in the NFL (he was at Damar Hamlin's bedside after his injury), training mobile response medical teams in Ukraine, and more, Mayer covers such topics as why trust is vital for innovation; the critical role of failure in devising new ways of leading; how questions fuel innovative action; why every leader should have the title Chief Story Teller; and the importance of distinguishing between data, knowledge, and wisdom.

Each chapter begins with a provocative and seemingly contradictory statement, like the book's title, and includes stories, historical examples, and literary lessons selected to guide pragmatic and practical solutions.

©2024 Thom Mayer, MD (P)2024 Ascent Audio

Inspiring, real, and unforgettable!

This book is a masterclass in storytelling, weaving together lessons from 9/11, the NFL, and Ukraine with deep heart and authenticity. Dr. Mayer doesn’t just talk about leadership—he helps you feel and access the true heart of it, rooted in trust and joy. Every chapter offers profoundly practical insights that you can live out right away. I highly recommend this entertaining and informative journey!