Leverage Selling

Stop Deadlifting Your Quota and Build a Partner-Driven Revenue Engine

By: Troy Clark

Narrated by: Troy Clark

Most sales professionals are taught to work harder.

Prospect more. Run more meetings. Close more deals.

But effort doesn’t scale.

Every year quotas increase, territories shrink, and sellers find themselves grinding harder just to keep up.

There’s a better way.

In Leverage Selling, Troy Clark challenges the way most organizations think about channel sales and introduces a different approach—one built on leverage, not effort.

Instead of relying on introductions and reactive partner activity, this book shows how to design systems where partners generate momentum for you.

You’ll learn how to align with the biggest problems in your market, create urgency inside complex sales cycles, and build partner-driven revenue that scales across territories.

At the center of the book is the Fulcrum and Lever Framework—a practical way to turn channel relationships into a predictable revenue engine.

If you’re in enterprise sales, channel leadership, or building a go-to-market strategy, this book will change how you think about growth.

Because the goal isn’t to work harder.

It’s to build leverage.

©2026 Troy Clark (P)2026 Troy Clark