Make It, Don't Fake It

Leading with Authenticity for Real Business Success

By: Sabrina Horn

Narrated by: Anna Crowe

Faking it till you make it doesn't work - at least, not long enough to build a sustainable business. This book by a CEO and public relations expert shows how authentic leadership eliminates the need for shortcuts that sabotage success.

Self-doubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders. But there's a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while, but their businesses were all aspiration, no foundation, and so collapsed disastrously. This book revisits the core of leadership, defines authentic, reality-based business integrity, and shows readers how to attain and maintain it.

Through the double lens of running her own PR firm in Silicon Valley and advising hundreds of other executives, award-winning CEO Sabrina Horn shows leaders how to attend to the fundamentals and gain the clarity of thought necessary to make sound business decisions. She delivers real, workable strategies and best practices with firsthand accounts of painful lessons. Horn's fake-free advice will empower leaders to disarm fear and organize risk, manage setbacks, plan for the unexpected, and create a company culture designed for long-term, sustainable growth.

©2021 Sabrina Horn (P)2021 Sabrina Horn

Actionable, insightful, inspirational!

Sabrina’s book is a must read-now-for any young or aspiring entrepreneur, business executive, creative- or simply, anyone who is trying to navigate the pitfalls of achieving success in a world where appearances seem to matter more than integrity based efforts. Sabrina charts a clear, and direction based course in which any young business leader can successfully navigate real-time challenges with success ! Having known and met Sabrina I can attest to how important it is to receive this massage from a true leader who has “walked-the-walk” leading with authenticity and genuine compassion.