Making Channel Sales Work

Ten Tools to Create a World-Class Third-Party Selling Program

By: Marcus Cauchi, David Davies

Narrated by: Liam Gerrard

A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.

Create a world-class third-party selling program!

Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!

Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it, or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up - this book has been written with you in mind.

©2018 Sandler Systems, Inc. (P)2020 Gildan Media

Excellent blueprint

This is not a bunch of entertaining stories around a business concept, but a solid blueprint to build successful long-lasting partnerships. It is packed with content and wisdom; in particular, it features a huge amount of the right questions to be answered in order to get your partnership strategy and execution right. It is a reference manual to be consulted as needed.