Marketing Broadway

The Business Behind the Art

By: Arin Sheehan

Narrated by: Arin Sheehan

Did you know that only one in five musicals recoup the initial costs of production? In Marketing Broadway: The Business Behind the Art, you'll learn precisely what makes a successful Broadway show including:

A brief history on Broadway and its many kinds of productions:

• Case studies reviewing the hits like Oklahoma! and flops like Merrily We Roll Along
• Analysis on cutting-edge promotional techniques for live theater and their efficacy
• And so much more!

Marketing Broadway is for anyone who wants to know why good shows don’t always succeed. It’s for the theater aficionado, the business person, but most importantly, it’s for the artist in you!

©2020 Arin Sheehan (P)2021 Arin Sheehan

Ehhhh

It was an easy listen, the reader/author is good but mispronounced several names. I can't say I learned anything really, but the author was passionate and I don't want to be mean in this review... but... What bothered me was that she presented many opinions as fact. Her terminology was frequently incorrect, which I wouldn't judge on Tumblr or Reddit, but I would on a published book seeking to teach. Finally, some sections were explained in an overly simplified fashion. Such as the Music Man - Beeetlejuice situation. This book seemed to be borderline spreading misinformation in it's attempt to simply the economics of broadway. It can't be boiled down to a case study of 12 or so shows, as this book tries to... I hope this author continues to write as she's really passionate; but this book was an early, juvenile work.