Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business

By: Donald Miller, Dr. J.J. Peterson

Narrated by: Donald Miller, JJ Peterson

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

• The three stages of customer relationships.
• How to create and implement the one marketing plan you will never regret.
• How to develop a sales funnel that attracts the right customers to your business.
• The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
• The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

Critic reviews

'A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns. - Wes Gay, CEO Wayfinder

'I created collateral for a client and they recently told me not to release the next round we created because they can't handle the influx of customers from the first round. They had more listings this year than in 30 years of business.' - Amy Burgess, Marketing Consultant

'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website.' - Amy Schutte, Owner of Hudson and Co LLC

'My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works.' - Ian Stewart, Owner/Creative Director of Root Source Digital

Thumbs up to Don & Dr JJ

I can describe the book as very enlightening, empowering and very easy to implement. This should be one of the best marketing investment I have made.

A must read/ listen for all

this book was outstanding. the value of the information in this book is at least in the millions. My mind set on Marketing has been forever changed. I been in business for 10 plus years and I have been taking to school with one read/ listen. I can't wait to listen again.

Powerful

Confusion in our messaging is common . This book and the exercises go a long way towards creating simplicity, which the key to successful communication.

excellent and thorough

Donald Miller doesn't hold back in what he shares to help market any business in a way that relates to people and generates sales.

Great content with supporting docs to get it done

Loved your straight forward approach with content and worksheets. Had to listen at my desk to work the sheets. After I was dine I worked on a 10 minute presentation using your step by step approach.