Meme Wars

The Untold Story of the Online Battles Upending Democracy in America

By: Joan Donovan, Emily Dreyfuss, Brian Friedberg

Narrated by: Rick Adamson

Bloomsbury presents Meme Wars by Joan Donovan, Emily Dreyfuss, and Brian Friedberg, read by Rick Adamson.

A groundbreaking investigation into the digital underworld, where far-right operatives wage wars against mainstream America, from a masterful trio of experts in media and tech.

Memes have long been dismissed as inside jokes with no political importance. Nothing could be further from the truth. Memes are bedrock to the strategy of conspiracists such as Alex Jones, provocateurs like Milo Yiannopoulos, white nationalists like Nick Fuentes, and tacticians like Roger Stone. While the media and most politicians struggle to harness the organizing power of the internet, the “redpill right” weaponizes memes, pushing conspiracy theories and disinformation into the mainstream to drag people down the rabbit hole. These meme wars stir strong emotions, deepen partisanship, and get people off their keyboards and into the streets—and the steps of the US Capitol.

Meme Wars is the first major account of how “Stop the Steal” went from online to real life, from the wires to the weeds. Leading media expert Joan Donovan, PhD, veteran tech journalist Emily Dreyfuss, and cultural ethnographer Brian Friedberg pull back the curtain on the digital war rooms in which a vast collection of antiesablishmentarians bond over hatred of liberal government and media. Together as a motley reactionary army, they use memes and social media to seek out new recruits, spread ideologies, and remake America according to their desires.

A political thriller with the substance of a rigorous history, Meme Wars is the astonishing story of how extremists are yanking our culture and politics to the right. And it’s a warning that if we fail to recognize these powerful undercurrents, the great meme war for the soul of America will soon be won.©2022 Joan Donovan, Emily Dreyfuss, Brian Friedberg (P)2022 Bloomsbury Publishing Plc

More of an historical document

A comprehensive retracing of the last decade of players and ideas behind political and cultural meme wars. If you’re hoping for strategies to defeat the toxic elements of the culture, this isn’t the book to diagnose and repair the culture. It serves as a timeline, covering the evolution of right and hard-right movements from early liberal “Occupy” foundations. More history than theory, it helps fill in the blanks in coverage, but offers no solutions. File between “LikeWar” and “Mindf*ck” on your political theory and disinformation shelf.

10 min in and pepe the frog is pronounced wrong

I'm only on chapter 3 but the narrator grossly mispronounces Pepe the Frog... can't take him seriously. Seems like they could have caught that mistake or chosen a narrator who's vaguely aware of memes.

Academic, interesting history

Interesting research linking the Occupy movement, driven by the Left, and Unite the Right up to the US insurrection.
Written by professional academics, not writers. So not too juicy.
Narrated by my directions app. The famous meme Pepe the Frog is pronounced “Peep” rather than peh-pay. AnTEEfah, the anti-fascist movement is pronounced AN-tih-fah. The narrator consistently references “Pow” which I believe is the /pol site on 4chan. Initially confusing and then just frustrating. Good thing none of the action takes place in Gloucester.
What is the word for typos in Audible?