Mobilized: An Insider's Guide to the Business and Future of Connected Technology

By: SC Moatti

Narrated by: Natalie Hoyt

That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhance and multiply the frequency and power of our real-world interactions.

Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how-to books for creating apps, but no works examine what qualities make for great mobile products. Until now.

©2016 SC Moatti (P)2016 SC Moatti

its exactly what i was looking for.

the book is really insightful to the appointment it gives you a very wide view on the mobile industry

Great Book about what should be the mobile way

With a good balance of background levers, details about key mobile successes and practicals tools to test and improve your apps, I do recommend this book to people already involved in mobile design as well as people who should be more involved in the mobile way!

Must read for anyone involved in mobile

I "read" this with my audible app! Easy read with concepts supported by real world case studies. Principles shared in the book are applicable today!

Must-read if your business depends on mobile

What did you like best about this story?

It lays out a blueprint for how to do mobile in today's business environment. With the shift to mobile happening faster than most businesses are prepared for, it's critical to understand how to succeed in the mobile future.

Any additional comments?

I'm buying a copy for everyone on my team.

Truly enjoyable read, spectacular use of time

Would you consider the audio edition of Mobilized: An Insider's Guide to the Business and Future of Connected Technology to be better than the print version?

SC Moatti has created a fantastic read, rich with analogies, easy to consume with the right mix of repetition to help jog the memory cells. The audible version has made me want the print version so I can make notes and use it as a reference.

What was one of the most memorable moments of Mobilized: An Insider's Guide to the Business and Future of Connected Technology?

I really enjoyed the mix of industry/business facts and stats, coupled with straight forward frameworks brought to life with case studies and imagery conjured from historical references.

What does Natalie Hoyt bring to the story that you wouldn’t experience if you just read the book?

The narrator does a first class job, having met SC I keep hearing her voice, her inflections and her emphasis.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Complete enjoyment, stimulating body, mind and spirit! Hmmm where have I heard that before?

Any additional comments?

Highly recommend, should be course work for CS and anyone headed to the software market space/mobile app market.