More Demos, Trials & Buyers

SaaS Marketing Playbook 2021

By: Dekker Fraser

Narrated by: Hank Hart

Do you want more SaaS demo requests, free trial sign-ups, and paying customers? Do you want them cheaply and quickly?

This book teaches you....

• The fastest, easiest, and cheapest ways to generate demo requests and free trial sign-ups in 2021
• The most cost-effective way to acquire new customers
• How I acquired users for less than 10 cents each
• Specific examples of SaaS marketing that have worked for me and others
• How to build your SaaS marketing funnel
• SaaS lead nurturing strategies and tactics
• How to fix problems like poor MQL-to-SQL conversion rates
• How my product got 15 million views
• Specific tactics that worked for me in generating cost-effective sales meetings
• How to approach lead generation and demand generation in 2021

I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the top marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

©2020 Dekker Fraser (P)2023 Dekker Fraser