Moving to Outcomes

Why Partnerships are the Future of Marketing

By: Robert Glazer, Matt Wool

Narrated by: Robert Glazer

From bestselling author Robert Glazer and co-author Matt Wool comes a revolutionary approach to partnership marketing

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla.

Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.

*Includes a downloadable PDF of the glossary from the book

A book every business decision maker should read

A well documented account of the good, the bad, and the ugly of affiliate marketing’s early history that also looks ahead to a bright future. Thought provoking and a must-read for anyone still stuck on the bidding treadmill with diminishing returns.

This is the future of Marketing!

This approach is the future of marketing undoubtedly, only until AI finish it off! Let’s use it meanwhile.