Nawabs, Nudes, Noodles

India Through 50 Years of Advertising

By: Ambi Parameswaran

Narrated by: Suyash Barve

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

©2016 Ambi Parameswaran (P)2022 Audible, Inc.

Evolution of India through an advertising lens!!

very entertaining narration and profound insight on the different phases of India's evolution (economically/politically)!

Excellent primer on Indian Advertising

I loved this presentation. It was entertaining, well presented and opened up the world of Indian advertising to the layman as never before. I would highly recommend it.