Nimble, Focused, Feisty

Organizational Cultures That Win in the New Era and How to Create Them

By: Sara Roberts

Narrated by: Marguerite Gavin

Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google show how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st-century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture.

Sara Roberts, former CEO and founder of Roberts Golden and a seasoned executive consultant to dozens of Fortune 500 companies and CEOs, sees how flourishing companies - from established market leaders to the surprising upstarts - share three distinct attributes:

• Nimble: They are much faster and more agile than ordinary organizations
• Focused: They use their sense of purpose as a lens to understand and meet the needs of customers and markets
• Feisty: They play big and act bold to capitalize on advantages and outmuscle the competition

For successful companies in this new era, culture is not about playing defense but about going on offense. It's purposely designed, leveraged, and honed to deliver value and drive growth.

In Nimble, Focused, Feisty, Roberts provides not only a look into what these organizations are doing differently but also a blueprint and framework so your company can create a cultural strategy to thrive in the new era.

©2016 Sara Roberts (P)2016 Gildan Media LLC

Critic reviews

"Innovation gets all the buzz, but that's not what's going to save your company. We live in a new world. You need to transform your culture to thrive...to have impact. Sara Roberts shows you how." (Brant Cooper, author of the New York Times best seller The Lean Entrepreneur and founder of Moves the Needle)

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Sometimes trying to install best practices can leave you feeling alone in the dark, crazy. good books, such as this one, re-energize, inspire, remind, and point to examples we can draw strength from.