One Simple Idea, Revised and Expanded Edition

Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

By: Stephen Key

Narrated by: A.T. Chandler

With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!

Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the best-selling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.

One Simple Idea (Revised and Expanded Edition) has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author's strategies.

©2015 Stephen Key (P)2015 McGraw Hill-Ascent Audio

Excellent information

There is so much information I will need to purchase the physical book for easy review.

the last few chapters were useful

the start of the book kind of went on about the same things over and over. the end got down to brass tacks about what to do. I will listen again starting at chapter 14. good tips overall, it just took a little while to get there.

knowledge an insightful

this book is direct and straight to the point it's filled with knowledge and insight great book