Outside Insight

Navigating a World Drowning in Data

By: Jorn Lyseggen

Narrated by: Kevin E. Green

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our "digital breadcrumbs" - from job postings, to online news, social media, online ad spends, and more.

As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging internal data toward analyses that also encompass industry-wide external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time.

Tomorrow's most successful brands are already embracing outside insight, benefiting from an information advantage while their competition is left behind.

Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama, and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement "outside insight thinking" into their company mindset and processes.

©2017 Jorn Lyseggen (P)2020 Jorn Lyseggen

Love it

Really good audio. Easy to follow and to understand. Would recommend this book to anyone interested in data and aanalytics