Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

By: Howard Schultz, Dori Jones Yang

Narrated by: Eric Conger

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

Critic reviews

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

A Great Read!

I've never read the full book, but this abridged version was great. It moves quickly and keeps you interested all the way through. Makes me wonder what was left out since it felt complete as it is. Learned a lot about the early beginnings of a niche that Starbucks sought to create in the United States, a place apart from home and work where people could gather. A wonderful glimpse into a company that has managed to grow so big while striving to keep a warm, community-centric feel. Highly recommended as a business book or just a fun read.

great short listen

loved it. right to the point. drank my tall blond roast with soy and enjoyed lol

Inspiration!

Great speaking to the beginning and present of Starbucks. Great read for any entrepreneur looking for motivation.

Loved this book

This book is so fun to listen to I finished it in less then 2 days. It kept things short and simple. It didn't repeat itself. Highly recommend!

What a story!

An incredible story that has no bullets of business tips, yet from the storytelling and life business journey you’ll be inspired