Product-Led Onboarding: How to Turn New Users into Lifelong Customers

Product-Led Growth Series, Book 2

By: Ramli John

Narrated by: Ramli John

Just like dating, your company's growth depends on first impressions.

If you've been in the SaaS space for some time, you're probably all too familiar with these problems:

• Free accounts don’t convert to paid nearly as often as you would like.
• A large chunk of users never get to experience the full value of the product.
• Your platform is littered with dead accounts that are taking up valuable space.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.

They expect the product to be intuitive, easy, and fast.

What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

So if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews, and you’ll be more than just stuck.

In this book, you’ll learn the simple six-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time.

Best of all, it’s a process that will easily become second nature.

Learn how to:

• Grab your customers’ attention from the get-go.
• Make it easier for users to get good at using your product so they are more likely to use it.
• Match value with behaviors and get users addicted to your product.
• Win loyalty and praise by making clients feel like a VIP.
• Involve sales and high-touch support in the onboarding process.
• Rinse and repeat, and watch your business grow while you sleep.

Get this right, and your new users will thrive with your product and become lifelong customers.

©2021 Ramli John (P)2023 Ramli John

Good guide for optimizing any SaaS onboarding experience

Solid framework for creating and iterating on your SaaS onboarding experience. The content was great. Delivery could be improved.

I wish someone else has read it.

The content is better to read it rather than listening but in addition to this, the reader’s pronunciation and way of reading were off putting.

A principled framework for user onboarding

The book establishes a practical framework for solving user onboarding. I particularly enjoyed that it achieves the goal in a concise manner, instead of over bloated content, while providing useful references for the reader to deep dive into.

Not everyone should narrate their own audiobook.

This really useful book is diminished by the performance on the audio. Not everyone should narrate their own audiobook, and in this case, the author/publisher should have hired someone else and/or had a better sound editor/producer. Ended up returning this title and will read the hardcopy because the narration is that bad. Most listeners can adjust to an accent, but there are also lots of repeated lines and just bad pacing—the last straw for me was an audible gasp/gulp that definitely should have been edited out.

Terrible and not understandable voice

It’s hard to understand what is Speaker talking about, that make all book on
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