Proven Social Media Strategies for Building Community and Brands in the Digital Space

By: Michael Malone

Narrated by: Ward Paxton

Within this essential volume, leading social media expert Michael Malone explains the key approaches and philosophy that form the backbone of virtually every effective social media implementation regardless of platforms used, whether Facebook, Instagram, Pinterest, Twitter or other combined options. Citing real-world strategies adopted by such diverse brands as WoodenBoat magazine and the Grateful Dead, Malone lays out fundamental guidelines without which no attempt at social media outreach will succeed. Whether you are building a social media presence catering to a large international constituency or local fans of a popular neighborhood coffeehouse, Malone's insights are sure to prove invaluable.

©2013 New Street Communications, LLC (P)2014 New Street Communications, LLC

Very useful to get going

I think this is a great introduction to decide if Social Media is for your brand or not. I liked that it was not just outright worship of the tool but a realistic view with loads of practical advice.