Purple Cow

Transform Your Business by Being Remarkable

By: Seth Godin

Narrated by: Seth Godin

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

© Seth Godin 2005 (P) Penguin Audio 2020

"I do not have a plan"

This entire book comes down to two things:
1. Be remarkable
2. Do not be unremarkable

Outside of this, the main issue with the book is not that it uses outdated, irrelevant and often times contradictory cases to prove that being remarkable is better than not being remarkable. The main issue is that there is nothing you will learn to be more remarkable in life or business. No guide and no steps to follow. Which makes the whole thing come across as rambling about television media and salad bars. Would not recommend for a credit when better books exiat